CLUB OFFICERS
Club Promotion
IN THIS SECTION
Need Help?
Reach out to the Club Growth Team with questions about promoting your club.
Club Promotion
Is your fun, engaging club the best-kept secret in town? Make it a secret no longer! Promoting your club spreads the word about your club’s amazing member and guest experience. You don’t have to be a marketing guru to get your club’s name out there and begin building presence and recognition. Toastmasters International and District 217 are here to help you.
To start, download Toastmasters’ handy Club Marketing Guide. It includes links to free, high-impact resources such as:
- Fliers
- Brochures
- Web tools
- Branding resources
- And lots more!
Club Marketing Guide
Official Toastmasters resource for promoting your club and attracting new members.
Promotion Basics
To get the most out of your club's promotional efforts, you'll want to understand:
- Your goal
- The message you want to send
- Who you want to receive your message
- How you’ll send the message
- How people motivated by your message can respond
Your Goal
Do you want to increase public awareness of your club? Recognize the achievements of club members? Encourage attendance at an open house or speech contest? Attract new members? Defining your goal helps you determine your message and select effective promotional methods.
Your Message
Toastmasters International has carefully crafted promotional messages that your club can use instantly. Look for phrasing on toastmasters.org/about that supports your goal. For instance, if you’re on a recruitment drive, the message “Thrive with new confidence” may be just what you need.
Your Audience
You’ll want to reach people most likely to be motivated by your message. These could be people in your geographic area. You could also consider what sort of work or volunteering your prospective members might do, and the places they look for information.
Your Channel
If your audience is, say, people who live in your area, you might try MeetUp, which has opportunities arranged by the community. If your audience is working professionals, perhaps LinkedIn, which focuses on personal and professional growth, would be a good place to share your message. The personal connection is still extremely effective. For instance, having fliers or business cards ready to hand to neighbors, friends and others when the topic of Toastmasters comes up is a powerful tactic.
Following Up
It is always a great feeling when a message lands with a receptive person, and it motivates them to learn more. Don’t forget about follow-up. Thinking ahead about who will, for instance, monitor social media messages and respond to emails will increase your chances of success. Download a Prospective Member Follow-up Email template.
Promotion Resources
Keep Your "Find a Club" Listing Current
Are your club’s details up to date on Toastmasters.org? Officers can update the listing through the Club Central section of the website.
Create a Club Web Site
This is a must-have. One effective option is the no-cost, branded sites offered through FreeToastHost.
Host a Speechcraft Program
The #1 membership building tool. Through Speechcraft, experienced Toastmasters present the fundamentals of public speaking to non-members. Learn more about Speechcraft at toastmasters.org
Join District 217 MeetUp
This powerful community-building tool helps guests find your club. For more information, contact the District Public Relations Manager at prm@d217toastmasters.org.
Level Up Your Email Game
Use the power of the Toastmasters brand to give your club emails a professional polish:
Access Your Free PR Campaign Tool Kit
Toastmasters International provides no-cost access to:
- A calendar tool to help you organize your campaign
- Videos to share and embed on your website, in emails and on social media
- A brand guide detailing official Toastmaster colors, typefaces and more
- An image library with professional, high-resolution photos
- Special event flier template
- Sample press releases
- A news release template
Build a Presence on Social Media
Social platforms are inexpensive and effective. Consider creating a business page for your club on one or more of:
- Instagram — Photo- and video-focused content
- LinkedIn — A global community concerned with professional growth
- Facebook — Considered the largest social media platform, with billions of registered users
Promote an Open House
In addition to the PR Campaign Tool Kit, Toastmasters International provides promotional resources to help you make your open house a success, including:
Have a question? Need help?
Your District 217 staff is here to help. Contact the District Public Relations Manager at prm@d217toastmasters.org.